Costume jeweller The Accessory Shop approached us with a site, a challenging budget and a tight deadline. It was vitally important to launch the shop in time for a healthy run into Christmas, but first we needed to develop a strong brand for the fledgling retailer. We began by developing their logo and an overall concept for the look of the new store. We delivered a bright, attractive store by taking standard retail components and tweaking them with additional decorative elements. For example, we dressed slat wall panels with matt white picture frames and customised shop bought display towers by adding Queen Anne legs. We also designed an individual wall paper and applied it to key aspects of the store to give it a unique signature. This front end thinking ensured that the store design could be implemented efficiently and cost effectively. The result was a clear, professional brand and a Christmas bonus to boot.
The Accessory Shop custom wallpaper. |
Photos:The Accessory Shop in the Whitgift Centre, Croydon. Jewellery shop specs:Location: Whitgift Centre, Croydon. Store size: 500 sq. ft Project timescale: 2 months. Other jewellery store design and management projects: |
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