Approached by a new client seeking to create a stylish coffee bar along a Spanish theme, Design CLD developed a striking and colourful identity based on the style of Spanish artist, Juan Miro. Simple to execute, the designed environment provided the young company with a cost-effective shop fit for its pilot Café Solo in Finchley, and was neatly applied to signage, uniforms, packaging and POP material for optimal effect. The highly distinctive result was acclaimed by the client as a key factor in helping them compete against the big coffee bar players and contributed to the success of their fledgling business.
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Photos:The logo design applied to the cafe fascia, menus and vouchers. Other retail brand design case studies:The Original Shoe Company brand identity The Arc wine bar and nightclub graphics |
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