International textile manufacturer CHA Textiles Group approached Design CLD for branding and retail concept design for a new chain of fabric and soft furnishing stores in West Africa. Our brand development work helped the client to settle on the name for their new stores. The logo has a strong, lively personality and always appears on a solid black background so that it can hold its own amongst the colourful and richly patterned textiles in the store. The design is simple and easy to reproduce at different sizes and in different media, including on fabric. The graphic design work included shop fascia signs, banners and labels for fabrics.
Window banners on site in Nigeria during the shop fit. Find out more about our client at chatextiles.com. |
Visuals:Above left: graphic options for branding labels. Above right: design for window banner. Textile shop specs:Locations: Nigeria, Ivory Coast and Ghana. Average store sizes: Up to 1,500 sq. ft. Other brand development projects:The Original Shoe Company brand identity The Arc wine bar and nightclub graphics |
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