International textile manufacturer CHA Textiles Group approached Design CLD for branding and retail concept design for a new chain of fabric and soft furnishing stores in West Africa. At an early stage in the project we visited the client and their first site in Nigeria. Our brand development work helped the client to settle on a name for their new stores. Our interior design scheme has been applied to their first store in Nigeria.
Design CLD provided temporary window banners to promote the new brand while the shop fit took place. Find out more about our client at chatextiles.com. |
Visuals:Above left: visual of the interior design scheme for the first store in Nigeria. Above right: detail of flooring and fabrics from the sample board. Textile shop specs:Locations: Nigeria, The Ivory Coast and Ghana. Average store sizes: Up to 1,500 sq. ft. |
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