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Store design scheme for Suits Plus

Midlands retailer Suits Plus has over 10 outlets and has worked with Design CLD for many years. In 2003, the company commissioned us to perform a complete facelift of their branded store design - a look which we had created for them a decade before.

Brought in on the project from the very beginning, our store designers attended board meetings and advised the company’s directors on all the design and merchandising issues entailed in the work, from developing a bespoke interior concept to invitations to tender. Lighting design in particular took centre stage, since the dark colours of the retailer’s stock absorb ambient light. We overcame this challenge with a white and blue scheme designed to maximise the efficiency of the display lighting.

Our fashion store experience and skilled project management came to fruition in November 2003 – when the new stylish Suits Plus format and identity was unveiled at the client’s pilot Wolverhampton store.

Store design spec Store size: 1,200 sq. feet Location: new pilot store in Wolverhampton and other stores throughout the Midlands Project timescales: 3 months from initial brief to store open 10+ stores Delivery: bespoke interior re-design, tender/information packages for contractors, planning applications, liaison with shopping centre landlords, graphics and merchandising display unit design.

Key benefits Design CLD help clothing retailers keep pace with current trends so that stores maintain their appeal in fast-changing markets. Bespoke design makes clients’ individual requirements sacrosanct – so your money is only spent on appropriate solutions and wastage is eliminated.

For more on how Design CLD can work for your business, request our brochure